Advertising is a mass media content intended to persuade audiences, readers, viewers, or listeners to take action on products, services, and ideas. The idea is to drive consumer behavior in a particular way in regard to a product, service, or concept. Advertisements can be used to refer to text, audio, video, photography, and graphic designs. Advertising can be channeled through many tubes like newspapers, magazines, radio and television broadcasts, stage shows, websites, billboards, posters, wall paintings, cars, etc. As a matter of fact, advertisers usually have full control of the message all the way to the audience.
CamfyVision’s Ad analytics solution generates insights for the media industry, having features such as, how many people watched the ad and how much time with the estimation of Age and Gender information.